Google is adding a new try now button to Android apps in the Play Store that support the company’s Android Instant Apps feature.
Making it easier to use apps without downloading them
Instant Apps, let users immediately try out an app without having to download it. This is generally achieved by relying on deep linking between different areas of the app. Kind of similar to how one would navigate to specific parts of a website.
The goal is to give users a quick, purposeful experience. With “try now” prompts, Google says it will be clearer than ever which apps support the Instant Apps feature. And because of the tools released during the Google I/O conference, more developers should be able to build robust Instant Apps. Whereas before Google had only made a small handful available in trial runs.
Those were also simulating full apps mostly through streaming, Google says. New Instant Apps should offer an experience indistinguishable from the full version of the app.